Every person has the chance to make better the environment in which is involved in through a positive attitude and doing more than the others expect. Even though the opportunities are not the same for all individuals, accepting the reality no matter what it is and work with dedication may be the keystone to achieve personal success. David Sturt, who is the Executive of the O.C. Tanner Company, in his first book "Great Work how to make a difference people love" using of a sentimental tone in some of stories promotes inspiration and motivation to the audience persuading them to leave the comfort zone, do the right question at the right moment, make people think out of the box, and observe the world in a new perspective.
Sturt used of Ethos in most of stories mentioned in the book, but in order to create an important balance and relevant connection with readers he also added a sentimental tone (Pathos) as described in the story of Moses, “He was more than a housekeeper. He made a serious individual contribution to the hospital’s mission: to offer hope” (p. 13 and 14). Moses touched the audience for being more than a efficient janitor in that hospital, but actually he has a person with positive attitude that encouraged patients and evidently made important difference of child’s life offering more than the others could expect from him. The author also used of Logos mode mentioning Trango Tower, Karakoram Range, in Pakistan (p. 161) in order to give more content and credibility to the argument exposed.
The author find a way to involved the audience in the content of the book and make them to leave the comfortable zone and do important and relevant changes on their life, in order to be very clear with this concept, although he could write the book using a formal way to communicate with readers due his background, Sturt preferred to use and establish a simple communication that makes the book more enjoyable for all public from every background regardless of social and economical position.
Describing those stories, the author inserts the main positive message of the book making the readers feeling touched at the same time enthusiastic thinking in a possible way to bring an apply those examples on their life. He also used an example to introduce, clarifies and emphasize the importance during the process of achieving great work, to take the time to make the right question, which says “If I had an hour to solve a problem and my life depended on it, I would use the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than five minutes” (Albert Einstein, 1914, p. 25). The author used this part of the Einstein’s talk to reinforce the idea of importance to ask the right question and also emphasize the influence of it to achieve great work.
The main purpose of the book is to show the audience that any person has a personal and important potential to maximize and improve the capacity to develop a great work, do not matter where the individual is living, social or also economic. It teaches a lesson that money is not the only tool to make the difference, it is possible to make it accepting the real social condition, being creative, dedicate, thinking in another perspective that most of people do not do and also offer more than other could expect.
Great Work’s advices can be applied in many areas of life, but as any other advices it will be only work if readers really apply, starting doing a self-evaluate in which areas it still has to be improved and potentially be that person who will influence others through their success.
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